Communications & Outreach Coordinator


Company: Farmers Market Fund
Location: remote, within Oregon
Compensation: $50,000 annually
Employment Type: Full-Time
Job Categories: Media, Nonprofit
Region: Central, Coastal, Eastern, Gorge, Mid Willamette Valley, Neighboring States, North Willamette Valley, Portland Area, South Willamette Valley, Southern
Date Posted: January 19, 2024

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The Farmers Market Fund (FMF) is hiring a Communications & Outreach Coordinator who will play a critical role in the implementation of Oregon’s Double Up Food Bucks SNAP fruit and vegetable incentive program at farmers markets statewide. The FMF Comms & Outreach Coordinator is responsible for supporting day-to-day operation of the program, including one-on-one work with farmers markets, the general public, and FMF’s Program Team.

 

Application due: February 11, 2024, early applications encouraged 

Job title: Communications & Outreach Coordinator

Reports to: FMF Program Manager

Status: Full time, 1.0 FTE (40hrs/week), non-exempt

Pay range: $50,000 annually, salaried

Benefits: 160 hours of PTO & 15 paid floating holidays annually, health, dental, vision, & 401k with match and 100% vestment. Employees are eligible for all benefits immediately upon hire

Monthly technology stipend of $100 and annual stipend for technology upgrades. Flexible work schedule.

Location: Remote. However, due to the place-based nature of this work and the requirement to occasionally attend outreach events, candidates must live within (or in immediate proximity to) Oregon, or have intent to move to (or in immediate proximity to) Oregon. A workstation in a shared office in inner NE Portland available for use but no in-office time is required.

 

About Farmers Market Fund:

We make healthy, locally grown food accessible to underserved Oregonians. 

Founded in 2009, Farmers Market Fund was incorporated as a 501(c)3 in 2012. FMF’s primary focus is Double Up Food Bucks (DUFB), a program that doubles Supplemental Nutrition Assistance Program (SNAP) benefits at farmers markets across Oregon and allows shoppers to bring home twice as much farm-fresh produce. Double Up is a triple win: families bring home more fresh produce, more money goes directly to small, local producers, and local economies thrive. 

In 2023, FMF supported DUFB programs at 89 markets in 26 Oregon counties, distributing more than $1.6 Million of DUFB and facilitating over $2 million in SNAP transactions at participating farmers markets. FMF also works in close partnership with a coalition of other organizations dedicated to ending hunger and supporting farmers, providing these and other organizations grant funds to implement DUFB for community supported agriculture (CSA) boxes and at grocery stores. Our grocery and CSA partners distributed over $900,000 in additional DUFB in 2022. This year, FMF is partnered with 88 farmers markets, and anticipates distributing about $1.7M in DUFB dollars.

In addition to DUFB, in 2022 FMF created a mini grant program called Growth Grants to support farmers market partners with administering DUFB. Growth Grants supplement DUFB incentive funding and are focused on increasing capacity, tools, and skills needed to implement the program successfully. In 2024 Growth Grants will also include support for markets to conduct projects and activities that reduce known barriers to customers accessing DUFB such as transportation, language support, community outreach, nutrition education, and more. 

FMF has expanded dramatically in the last few years and is hiring its first Communications and Outreach Coordinator to support this growth. This is an exciting opportunity to join a growing organization, and help shape the program as it enters its next phase. In 2024, FMF looks forward to reducing barriers to participation in DUFB, strengthening community partnerships, and continuing to center the feedback of SNAP participants.

 

Working at FMF:

We strive to create a human centered workplace that reflects the communities we serve, and where everybody feels comfortable bringing their full, authentic selves to work. Staff have flexibility in crafting their own schedules and are encouraged to incorporate a balance and boundaries between work and rest. FMF staff have access to a workspace co-located within the Portland Farmers Market office in inner NE Portland, as well as the opportunity to work fully remote. In addition to five staff, FMF has an active and engaged board of directors located across Oregon. We currently conduct the majority of our meetings remotely, but occasionally gather in person to share meals and time together.

We recognize that an equitable food system cannot exist within an inequitable society. As a direct result of centuries of structural racism, Black, Indigenous, and people of color living in Oregon perpetually experience the highest levels of hunger. Nutrition incentive programs like DUFB contribute to leveling the playing field to make local, fresh food more affordable but we know our work cannot stop there. We work together with partners and communities to extend our impact and influence into other areas of the local food system and are focused on a broader goal of creating a more equitable, just food system. FMF centers anti-racism, racial equity, and inclusion in our programs, operations, culture, and advocacy. Learn more about our DEIJ efforts here. Our staff has a wealth of lived experience with food insecurity, SNAP, farmers market management, and farming and we strongly welcome those with personal connections to this work to apply!

 

Position Overview:

The FMF Communications & Outreach Coordinator works under the direction of the FMF Program Manager to support the statewide Double Up Food Bucks (DUFB) SNAP matching program, as well as day to day communications of the organization. The Communications & Outreach Coordinator will work closely with the Program Manager and Program Director to support DUFB by assisting with activities such as social media and website upkeep, digital and print marketing, creating a communications plan and strategy, donor communications and solicitations, and some communication to partner farmers markets. 

This full time position will be 40 hours / week. Work schedule is flexible, although some availability between the hours of 9 am – 5 pm are necessary for meetings. A majority of work will be conducted remotely but the Comms & Outreach Coordinator may occasionally be asked to help with in-person tasks such as picking up and shipping marketing materials or attending occasional team gatherings.

 

Responsibilities:

Program Communications & Outreach (85%)

  • Lead the development of a community rooted Communications Plan for FMF and DUFB. This may include convening a committee of individuals with lived experience with SNAP and DUFB, farmers market staff, and community partners to provide guidance and input to FMF’s communications strategy. The format of the Communications Plan and Committee is flexible and TBD in conjunction with the Program Manager but may include topics such as audience-focused market research, context setting, vision and goals development, key messages, communications channels and strategies, and anticipated outcomes and methods of measurement.  
  • Maintain and strengthen communications for FMF’s DUFB program by developing content and creating an editorial calendar for the following channels: Facebook and Instagram, website, e-newsletter, listservs, printed marketing materials, radio, newspaper and TV ads, and Google Ads.
  • Design and pilot a text marketing campaign for program participants with guidance from Program Manager.
  • Coordinate with Graphic Designer and Administrative Coordinator to collect market information and create, print, and distribute seasonal DUFB flyers. 
  • Strategically identify, coordinate, and attend outreach events including tabling at conferences, markets, and partner organization events across the state of Oregon.
  • Cultivate partnerships with regional and statewide organizations to help spread the word about FMF and DUFB.
  • Other communications support as necessary. Note that this is a new position and may change and evolve at the consent of both parties as our work grows.

General Communications (15%) 

  • Develop and implement FMF’s annual marketing plan through Give!Guide. This is a two month, end of year communal fundraising campaign. 
  • Support Executive Director with occasional fundraising communications including jointly crafting donor solicitation and thank you letters. 
  • General website maintenance and upkeep for FMF and DUFB websites
  • Serve as a clearinghouse for media requests. 

 

Qualifications: 

Studies have shown that women and people of color are less likely than others to apply for a position if they feel unable to meet every qualification as described. We are committed to finding the best overall candidate. If you are interested in applying, we encourage you to think broadly about your background and qualifications for this role. We’re excited to hear from you!

  • Demonstrates and supports a culture of diversity, equity, inclusion and justice. Sensitive and respectful to those with lived experience in poverty and food insecurity.
  • Two or more years experience with communications and marketing. Experience related to content creation, strategy development, and grassroots organizing, and an understanding of ethical storytelling strongly desired.
  • Excellent communication skills, both verbal and written. Experience communicating to and facilitating conversations with diverse audiences is especially desired.
  • Excellent organizational and time management skills. Can meet deadlines, learn quickly, and ask for guidance when needed
  • Creatively minded, able to bring new, exciting, and practical ideas. Experience with creating concise, eye-catching written and visual content grounded in an understanding of low-income communities. 
  • Self-directed, ability to work independently as well as part of a team 
  • Working knowledge of Google Suite, Zoom, Hootsuite, Canva, MailChimp, Instagram, Facebook, Squarespace, Google Ads, and Little Green Light preferred
  • Passion and vision for a healthy, equitable, and just food system. Lived experience with food insecurity/hunger, farming, and/or farmers market management strongly encouraged.
  • Bilingual and Multilingual candidates are strongly encouraged to apply.